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Achilles Heel

The Merchants of Disinformation

Aspate of advertisements from both the major political groupings, the PPP and the PML (N) have started to appear in the newspapers. A list of promises are contained in the messages being beamed at the citizens, the constant refrain of the pledges made are that they will be fulfilled. Nawaz Sharif delivers, Ms Benazir also delivers! Negative advertising has still to make its appearance but what is appearing in the media is more eloquent, a titanic struggle at spreading disinformation about each other. Notwithstanding the electoral battle, the stakes are enormous for those engaged in the business of it, if their principal candidates win they will be in line to roam the corridors of powers as Senators, Federal Ministers, Special Assistants, Advisors etc.

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