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Smart power

Power. Hard, Soft and Smart

Power is nothing more than the ability to get others to do what you want. For doing that you require tools of coercion or payment, or “hard power”, and tools of attraction, or “soft power”. Soft power is when a state, an organization or even an individual exercises power with means other than violence and […]


Hard and soft power

A key element of leadership, soft power, is meant to attract to get others to want what you want, to frame the issues, to set the agenda – and has its roots in thousands of years of human experience. Power has never flowed solely from the barrel of a gun; even the most brutal dictators […]