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soft power

Power. Hard, Soft and Smart

Power is nothing more than the ability to get others to do what you want. For doing that you require tools of coercion or payment, or “hard power”, and tools of attraction, or “soft power”. Soft power is when a state, an organization or even an individual exercises power with means other than violence and […]


Media and the Armed Forces

The new way of making war, the projection of “soft power”, is cynical and amoral in involving and persuading millions of people. The lords of this new media war are the communication and image experts closelytied to political power, producing a sophisticated kind of communication incomparison with classic state propaganda. Having great financial resources they use the same witty psychology employed by advertisement groups to successfully launch a product on the market.